We believe humanity stands at an inflection point. The systems that shape our lives have evolved beyond our natural ability to understand them. This isn't a bug—it's an opportunity.
From the food we eat to the finances we manage, modern systems generate more choices, data, and nuance than humans can process. We're not becoming less intelligent—the world is becoming exponentially more complex.
We're building the cognitive infrastructure that will define how humans navigate complexity for the next hundred years. Not by simplifying the world, but by augmenting our ability to understand it.
We create products that enhance human agency in everyday life. From understanding what's really in your food to making sense of your finances, from voice-first computing to navigating any domain where complexity overwhelms cognition.
Each product is a glimpse of this augmented future. A proof point that technology can make us more human, not less.
The future of human potential depends on our ability to navigate increasing complexity
The greatest challenges facing humanity—climate change, health, economic inequality—all require billions of people making slightly better decisions every day. But we can't expect people to become experts in everything.
The solution isn't to simplify the world. It's to augment our ability to understand it.
When we enhance human judgment at scale, we don't just help individuals make better choices. We unlock collective intelligence. We enable democracy to function in an age of complexity.
We restore agency in a world that increasingly feels beyond human comprehension.
The future isn't about replacing human judgment—it's about amplifying it. Creating tools that help us think better, choose wisely, and navigate complexity with confidence.
We build what we need, then share it with the world. Rapid iteration, continuous learning.
We measure success not in users or revenue, but in human potential unlocked and agency restored.
Building the infrastructure for how humanity will think, choose, and thrive in complexity.
“The next chapter of human progress won't be written by AI. It will be written by humans, augmented.”
